You would think the beauty market since mostly compromised for women would be booming with female entrepreneurs. The sad truth is that we are underrepresented and are at a disadvantage since 85% of venture capital funded start-ups are led exclusively by men, noted the company. For this reason Sephora is launching a program set to change that. Sephora Accelerate is part of the companies larger social initiative, Sephora Stands. The purpose of the program is to help businesswomen with the resources and access to industry leaders that can help them run a successful business.

Sephora Accelerate will put 10 early age startups through a boot-camp in their San Francisco headquarters, provide them with mentorship and give them a stage to present at a demo day in August.  Applications were being taken until December 31 and participants will be selected by March.


The program is part of Sephora’s larger social impact agenda, which includes beauty classes for women reentering the workforce or living in transitional housing and shelters (starting in April) and support for employees affected by natural disasters or major life events; and in that vein, it’s requiring that its startup applicants also have a socially minded element in addition to a female founder. That could mean sourcing sustainable materials or donating a portion of revenue to charity — the exact impact will depend on the sort of business at hand, which can range from brands producing physical beauty products to apps and services.


This is a great opportunity for women and Sephora is doing a great job in bridging a gap that is far too wide. We will be looking forward to the progress of the participants and see what becomes of the new beauty brands that will hopefully be part of the beauty market. Stay tuned for details as we will report further as information becomes available. Good luck to everyone who entered!







About The Author

Beauty & Career Editor/ PR & Marketing Strategist,

Delaila is a public relations and social media connoisseur who is obsessed with beauty, pop culture, and girl power. Her track record includes working with some of the most renowned consumer and beauty brands including Tide, Gain, Liz Earle, Laqa & Co., Rituals NY, MAKE, and so many others. Delaila has been making a lane for herself in the industry since 2009 where she began her first gig as a contributor on an independent lifestyle blog covering fashion, beauty, and travel. That opened the door to many more opportunities such as launching her own beauty and lifestyle website called M3 GLAM which caters to millennial women who are so busy they cannot always keep their ear to the street to being featured on and a Forbes recognized website. Delaila is passionate about people and what motivates them. If she is not working the room at an event she is looking for her next source of inspiration. Creativity is her drive and passion is the vehicle used to explore it. Delaila's down to Earth personality, witty charm and contagious smile instantly captures a room.

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