MILK a media company that serves as a hub for fashion, music, film and photography now has a makeup line that transcends their message of what it is to be “cool.” An 85 piece cosmetic and skin care collection was first mentioned in January and are now available at Sephora.com and UrbanOutfitters.com. Created by Co-founder Mazdack Rassi and wife and Marie Claire editor Zanna Roberts their intentions were to create something for the cool who does with applying her makeup with a brush on. A low maintenance girl who is not fussy and rather not commit to a 10 step face regimen. The motto ‘Milk girls do their makeup quick’ is the concept behind the project has been in the works for 3 years and includes products in roller balls, chubby makeup sticks and tubes of pigment meant to be applied with fingers. Everything, including a face oil that’s in plastic pushpen packaging, is meant to be unbreakable and tossed in your bag.
Which products will you be grabbing from the MILK Makeup line?