jcp

Retailer J.C. Penney has been on a marketing roller-coaster ride trying to gain customers. From name changes, to new advertising styles, but nothing seems to be bringing people back to this once popular department store. However, their most recent promotion might just have you picking pennies up off the street.

Starting Feb. 28, 15 J.C. Penney stores and jcpenney.com will have specific private label merchandise on sale for 1 cent, with other products buy one, get one 1 cent. This is a pretty desperate plea to get people in their stores, but they had they had me at “Penny Sale”. JCP isn’t an immediate go-to for stylish threads, but for a penny a piece you can’t go wrong.

 

Forever Fashionista,

Dai

 

About The Author

Daisha Perez
Fashion Content Contributor

Daisha Perez is a fashion entrepreneur with a BBA in Fashion Marketing from LIM College. Her experience includes visual merchandising, merchandising, and styling with luxury brands such as Gucci and Calvin Klein. Dai gets a thrill out of frugal finds in thrift stores, unique dress shops, discounted retailers, and resale apps. In her spare time, Dai expresses style on her personal blog through seasonal trends, fashion staples, and character influence. IG: @daidreamr

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